Pure forevery day.Power forevery session.
Vitamins, minerals and sports nutrition with the dose per serving printed clearly on every pouch. Easy-swallow tablets, one simple black range.
The most-wanted eight
Ranked by UK demand. Our top eight products, from everyday magnesium to micronised creatine.
Pure
Everyday vitamins, minerals, multivitamins and botanicals. One clear dose per serving, easy-swallow formats.
Shop PURE
Power
Creatine monohydrate and electrolytes today. Protein powder and protein bars are on the way.
Shop POWERFind your routine
Goals link to products that carry an authorised health claim for that function. Food supplements are not a substitute for a varied, balanced diet.
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27 products. One look.
Matte black, a sharp angled cut and a colour of its own for every product, so you can find yours at a glance.
Magnesium 3-in-1 ComplexCreatine MonohydrateMarine CollagenOmega-3 Fish OilElectrolytesVitamin D3 4000iu + K2 MK-7
Turmeric, Ginger & Black Pepper
Kids Multi Gummies
Biotin Hair Complex
Live Cultures 30 Billion
Women's Multi
Apple Cider Vinegar
Ashwagandha KSM-66 Complex
Men's Multi
Vitamin B12 1000µg
Vitamin C 1000mg
Vitamin D3 4000iu
Vitamin D3 1000iu
Iron Energy+
Zinc 25mg
Lion's Mane
Milk Thistle 3-in-1
B Complex
Iron 14mg
Biotin 10,000µg
Magnesium Night
Vegan Vitamin D3 1000iuBetter together
Three ready-made bundles, saving vs buying separately.
The Gym Bundle
The POWER pairing of creatine and electrolytes, with our best-selling Magnesium 3-in-1.
- Creatine Monohydrate315g
- Electrolytes20 Effervescent Tablets
- Magnesium 3-in-1 Complex90 Vegan Capsules
The Winter Bundle
Vitamin D3 + K2, Vitamin C 1000mg and Zinc 25mg: three daily tablets for the darker months.
- Vitamin D3 4000iu + K2 MK-7365 Vegan Tablets
- Vitamin C 1000mg180 Vegan Tablets
- Zinc 25mg365 Vegan Tablets
The Daily Four Bundle
Turmeric, Magnesium 3-in-1, Ashwagandha and Lion’s Mane together in one order.
- Turmeric, Ginger & Black Pepper120 Vegan Tablets
- Magnesium 3-in-1 Complex90 Vegan Capsules
- Ashwagandha KSM-66 Complex60 Vegan Capsules
- Lion's Mane180 Vegan Tablets
What customers say
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Verified customer reviews will appear here after launch, collected through a Shopify reviews app.
Verified customer reviews will appear here after launch, collected through a Shopify reviews app.
Verified customer reviews will appear here after launch, collected through a Shopify reviews app.